It gives me immense pleasure to present the third edition of Rootz Magazine, a publication that continues to reflect the dynamic spirit and visionary aspirations of the Surat Jewellery Manufacturers' Association. As we navigate an increasingly interconnected global marketplace, this edition arrives at a pivotal moment for our industry—one marked by both challenges and unprecedented opportunities.

The jewellery sector stands at the crossroads of tradition and innovation, where centuries-old craftsmanship meets contemporary design sensibilities. This edition captures this duality beautifully, exploring the latest jewellery trends that are reshaping consumer preferences worldwide, alongside exclusive insights into the magnificent jewellery moments from the Met Gala—where art, fashion, and fine jewellery converge on the world's most prestigious stage.

We also address the pressing realities of our global trade environment, including the implications of recent US tariffs and other international developments that directly impact our manufacturers and exporters. Understanding these macro-economic shifts is crucial as we collectively strategize for sustainable growth and market expansion.

However, the cornerstone of this edition is our comprehensive focus on the *Values Vishwakarma Mark —a transformative initiative that represents far more than a certification standard. Named after the divine architect and craftsman, this mark embodies our collective commitment to excellence, authenticity, and innovation. It is a bold declaration that Surat's jewellery industry is not merely participating in the global market but is positioning itself to lead it.

The Values of Vishwakarma Mark emerges from the comprehensive framework of SJMA Vision- 2031 and Beyond, a strategic roadmap designed to elevate our industry to unprecedented heights. This mark serves as a benchmark of quality, ethical practices, and manufacturing excellence—attributes that will distinguish Surat's jewellery manufacturers in an increasingly competitive international landscape. By establishing this standard, we are creating a unified identity that assures global buyers of the superior craftsmanship and integrity that defines our work.

As we progress towards SJMA Vision - 2031 and beyond, the Values of Vishwakarma Mark will be instrumental in building trust, opening new markets, and commanding premium positioning for our products. It represents our transition from being skilled manufacturers to becoming respected global brands—a journey that requires collective dedication, continuous innovation, and unwavering commitment to quality.

This edition of Rootz is more than a magazine; it is a testament to our shared vision and collaborative strength. Each article, insight, and feature has been carefully curated to inform, inspire, and ignite conversations that will shape our industry's future.