Investing in the Future of Indian Jewellery Manufacturing Ecosystem: SJMA’s Roadmap to Build an Investible Luxury Ecosystem with the Values of Vishwakarma (VoV) Mark
The Indian Jewellery Manufacturing Industry has long been admired for its craftsmanship, scale, and deep-rooted cultural significance. Yet, historically, it has struggled to position itself as an investible and structured industry for global venture capital, private equity, and financial institutions. The Surat Jewellery Manufacturers’ Association (SJMA) is changing this narrative through Developed SJMA – Vision 2031 & Beyond, powered by the Values of Vishwakarma (VoV) Mark Program.
Our mission is clear: to transform Surat and India’s jewellery manufacturing into a globally recognized, robust, and compliant luxury ecosystem — one that attracts investments, builds brands, and creates sustainable value for generations.
Why Jewellery Manufacturing is an Attractive Investment Opportunity:
The global luxury market, valued at over USD 350 billion, continues to grow despite economic headwinds. Jewellery is the second-largest segment after fashion and leather goods, with demand shifting towards:
Sustainable, traceable luxury
New-age consumer aspiration in India, Middle East, and Asia
Digitally enabled, direct-to-consumer brands
India, with its unparalleled artisanal base and emerging design-driven manufacturers, is uniquely positioned to be the engine of luxury jewellery growth. However, to unlock its potential, the industry must move from price-centric dependency to a value-led ecosystem.
The SJMA Advantage: Creating Investible Companies
SJMA’s VoV Mark framework is designed not only as a quality and compliance certification but as an investment readiness rating. By embedding globally recognized standards, the program ensures that SJMA member companies become attractive to investors who seek stability, governance, and scalability.
Key pillars of SJMA’s investment ecosystem:
Pillar: Investor Value Proposition.
People Skilled workforce with social security, sustainable HR practices, and capacity building.
Process Compliance-driven operations (ZED, ISO, RJC, NABL), risk management, financial discipline.
Product Certified, traceable, high-value jewellery products aligned with global luxury market standards.
Governance Transparent reporting, robust documentation, and ESG-aligned practices.
Market Access Global promotion via Quality Mark Portal, trade expos, and digital-first retail models.
Together, these make every VoV-rated company not just a manufacturer, but a potential luxury brand in the making.
Opportunities for Venture Capital & Financial Institutions
Investors seeking exposure to India’s luxury growth story can unlock multiple opportunities through SJMA’s ecosystem:
Equity Participation in Emerging Luxury Brands – Back member companies building aspirational brands with design IP, patented mechanisms, and sustainability-driven value propositions
Growth Capital for Manufacturing Excellence – Finance expansion into modern facilities, automation, AI integration, and global certification adoption
Debt & Credit Lines with Reduced Risk – SJMA’s compliance and ratings create a de-risked lending environment, supported by banking partners like SBI, ECGC, and global financial institutions.
Sustainable & ESG-Linked Investments – Tap into the rising global demand for investments in sustainable ecosystems with strong ESG credentials.
Carbon Credit & Green Jewellery Initiatives – Early-mover advantage in financing companies adopting eco-friendly practices, generating new asset classes like carbon credits.
Developed SJMA – Vision 2031 & Beyond
Our vision is to establish Surat as a global hub of jewellery innovation and luxury creation, just as Switzerland did with watches and Italy with fashion.
By 2031, SJMA member companies will represent:
Globally certified and compliant luxury manufacturers.
Exporters with value-based brand presence.
Enterprises backed by institutional investors and venture capital funds.
An industry resilient to price wars and driven by aspirational demand.
The VoV Mark is not just a certification; it is the foundation of trust between manufacturers, buyers, investors, and global markets.
The Time to Invest is Now
The Indian jewellery industry is on the cusp of transformation. With Vision 2031, SJMA offers venture capital firms, private equity houses, and financial institutions an unprecedented opportunity:
To participate in the next luxury revolution.
To build long-term value with resilient, compliant, and globally relevant companies.
To co-create an ecosystem where investments generate financial returns, cultural pride, and sustainable growth.
SJMA invites investors to join hands in this journey of transforming the Indian Jewellery Manufacturing Industry into a globally recognized luxury powerhouse — a legacy built on the timeless Values of Vishwakarma.
ROOTZ isn’t just about roots of jewellery — it’s about rooting capital, values, and vision into a sustainable future.